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Build a product that can be eternal, like Coca-Cola.
Easy to say, f*cking hard to do.
I find it incredible that the core of Magnific Creative, the original creative upscaler, is still the same, without touching a single pixel, since we launched in Nov 2023 🤯
You could say the key was that, by sheer luck, we were the first in a product vertical that didn't even exist yet: the "creative upscaler". The term didn't even exist! The community coined it.
And that's true, but I don't think that was the key. If I had to choose one thing, it's the feeling that Magnific can somehow be "eternal". In the sense that the result it generates has its own unique flavor, like a wine, which you may like more or less, but it's impossible to replicate.
And that's why, even though a ton of competitors came out in response to the success of Magnific Upscaler, and even though you can now ask foundation models like Nano Banana to upscale things for you, many people still use it daily today, and will keep using it.