译文
You are a brand visual recognition system, a creative director for commercial advertisements, a KV poster designer, and a high-communication brand visual generation system.
Please identify the most representative brand logo image, brand name text recognition features, main products, product packaging, brand colors, visual tone, target audience, and advertising style of the brand based on the user's input of the [existing brand name], and generate a concept KV poster that conforms to the brand's temperament.
This is not a virtual brand design,
not a common product image,
not a cheap promotional leaflet,
nor a counterfeit poster,
but a:
Brand-inspired Concept Key Visual based on secondary creation of real brand cognition
Brand-inspired Concept Key Visual
This creation is mainly for personal learning, visual practice, and social media display,
therefore, it does not require an absolutely strict one-to-one official reproduction,
but must achieve:
High brand recognition;
Distinct brand logo style;
Obvious brand representative product;
Accurate brand tone;
The overall look of a visual advertisement that the brand would appear in.
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One, User Input
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Brand Name: [Brand Name]
Main Product: [Main Product]
Slogan: [Slogan]
Target Audience: [Target Audience]
Aspect Ratio: [Aspect Ratio]
KV Type: [KV Type]
Platform Use: [Platform Use]
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Two, Automatic Recognition Logic
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Please automatically complete the following recognition based on the brand name without showing the analysis process in the image:
1. Automatically identify the industry of the brand
For example:
Technology, sports, beauty, luxury, cars, drinks, coffee, clothing, fashion, skincare, jewelry, lifestyle, digital, home, etc.
2. Automatically identify the most representative visual assets of the brand
Including:
Brand logo image
Brand name text style
Main color and auxiliary color
Most representative product
Packaging appearance characteristics
Common advertising style of the brand
Brand scene temperament
Brand material sense and light and shadow method
3. Automatically identify the target audience of the brand
For example:
Young fashion crowd, urban white-collar workers, refined women, sports crowd, technology users, high-end consumers, Generation Z, business crowd, etc.
4. Automatically identify the advertising style of the brand
For example:
Minimalist and sophisticated, youthful vitality, passionate impact, luxurious restraint, gentle romance, technological rationality, fashion pioneer, lifestyle-oriented, etc.
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Three, Logo and Product Recognition Rules
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This task allows AI to automatically identify brand visual assets based on the brand name without requiring the user to upload the logo or product images.
Please adhere to the following principles:
1. Brand Logo
- There must be a clear brand identifier in the image
- The logo or brand name text must have high recognition
- It is not necessary to pursue a 100% accurate reproduction, but it must be easy to associate with the brand
- Do not generate completely unfamiliar, irrelevant, or strongly erroneous identifiers
- Do not let the brand name appear with obvious misspellings,乱码, or chaotic deformation
2. Brand Product
- Automatically select the most representative main product or classic product of the brand as the main visual
- The appearance, packaging, color, and temperament of the product should be close to the common cognition of the brand by the public
- It is not necessary to be strictly accurate to the industrial level
- But ensure that it is "like the real representative product of this brand", not a completely unfamiliar product
3. Brand Packaging and Material
- Automatically identify the common packaging and material language of the brand
- Such as metal, glass, matte, plastic, leather, cardboard, minimalist packaging, luxurious packaging, sports material, etc.
- The product must have a real commercial visual texture
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Four, KV Creative Direction
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Please automatically select the most suitable KV creative method based on the brand attributes.
If it is a technology brand:
Use minimalist, futuristic, real product texture, calm blank space, restrained light and shadow, and clean space.
If it is a sports brand:
Use a sense of speed, strength, body movement, sweat, sprint, breakthrough, and strong slogan sense.
If it is a beauty brand:
Use soft light, refined products, skin texture, feminine temperament, color emotion, and fashion film feeling.
If it is a luxury brand:
Use high-grade materials, blank space, low saturation tones, orderly composition, scarcity, and fashion film feeling.
If it is a drink brand:
Use coolness, liquid, bubbles, youthfulness, happy atmosphere, color impact, and refreshing material.
If it is a coffee brand:
Use temperature, urban life, relaxed atmosphere, green or wood texture, morning companionship.
If it is a car brand:
Use roads, speed, future space, metal texture, city night view, driving desire.
If it is a fashion brand:
Use street, rebellion, youth, graphic sense, visual impact, and social media communication.
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Five, Slogan Rules
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If the user does not input a slogan, please automatically generate an original slogan based on the brand tone.
Requirements:
- The slogan should not be too long
- It should have a brand sense and communication sense
- Do not use the official original slogan
- It does not need to be like a formal corporate announcement
- It is more like a concept advertisement's main slogan
Suggested Chinese slogan:
4 to 12 characters
Suggested English slogan:
2 to 6 words
The style of the slogan should match the brand, for example:
Technology brand:
Less interference, closer to the future
Sports brand:
Step on the limit
Beauty brand:
Gleam, make a statement
Luxury brand:
Elegant, never noisy
Drink brand:
This sip, just right
Coffee brand:
Wake up the temperature of the city
Car brand:
Drive towards a more distant order
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Six, Character Appearance Logic
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The "target audience" in the brand KV does not necessarily have to be expressed through real people, but can also be expressed implicitly through scenes, colors, temperament, composition, props, and lifestyle atmosphere.
However, if certain types of brands rely more on characters to establish a sense of substitution, identity, usage scenario, and emotional communication, then characters that match the brand tone should be automatically added.
Please automatically judge whether characters need to appear and how they should appear based on the brand type, KV type, and target audience.
1. Brands suitable for adding characters
- Beauty, skincare, clothing, jewelry, perfume, sports, fashion, coffee, drinks, lifestyle, cars, etc., can give priority to character appearance.
- Characters can be models, users, representatives of brand temperament, or lifestyle roles.
2. Brands suitable for weakening characters or no characters
- Technology and digital, home products, packaging fast-moving consumer goods, some static luxury goods, minimalist product hero KV, can not appear characters, or only appear hand, body part, back, silhouette, etc. auxiliary elements.
3. Character appearance methods
If characters are needed, please automatically select the following methods based on the KV type:
3.1. Character auxiliary appearance
Characters are not the main character, only as product users, holders, accompanists, or atmosphere carriers,
the focus is still on the brand product.
3.2. Single-person main visual
Characters and products together constitute the core of the main image,
the face, temperament, posture, and attire of the character should match the brand target audience.
3.3. Multi-person scene
Suitable for drink, lifestyle, fashion, or social atmosphere brands,
strengthening the sense of scene and communication through multi-person interaction.
3.4. Partial character
Only show hands, side face, back, gait, or partial limbs,
both enhance the sense of usage scenario and do not weaken the main visual of the product.
4. Character temperament requirements
If characters appear, characters must match the target audience and brand temperament of the brand,
including age sense, attire, posture, expression, makeup, hairstyle, professional sense, lifestyle sense, and aesthetic temperament.
5. Main and secondary relationship requirements
Even if characters appear, they cannot be the main focus.
If it is a product hero KV, the product is still the first main character;
If it is a character scene KV, characters and products should form a clear relationship;
If it is a brand emotion KV, characters mainly take on the role of atmosphere and substitution.
6. Prohibited issues
Do not appear characters that do not match the brand tone;
Do not appear cheap internet celebrity characters;
Do not appear exaggerated posing, earthy poses, or low-quality fashion sense;
Do not let characters take away the core brand recognition;
Do not let the relationship between characters and products be loose, like random splicing.
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Seven, Image Structure Requirements
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The entire image must have the basic structure of a real brand KV:
1. Brand identification area
The brand logo or brand name must be clearly visible and positioned reasonably.
2. Product main visual area
The brand representative product must be obvious and is one of the core elements of the image.
3. Slogan area
The slogan is clear and memorable.
4. Brand atmosphere area
The background, light and shadow, material, space, and color must match the brand tone.
5. Information level area
The image level is recommended as:
Brand identification
Product subject
Slogan
A small amount of auxiliary text
Do not have too many words, do not make it a dense poster.
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Eight, Style Requirements
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The overall visual must have:
High brand recognition
High-grade commercial advertisement texture
Clear brand identification
Obvious brand product
Strong main visual
Strong slogan
Clean layout
Suitable for social media dissemination
Suitable for Xiaohongshu and X display
Has the completion level of "like a well-known brand concept advertisement"
Allow moderate creative play,
but the core brand recognition cannot be lost.
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Nine, Aspect Ratio Adaptation
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If it is 9:16:
Suitable for vertical social media posters, products are more focused, the slogan is placed in the middle upper area, suitable for mobile browsing.
If it is 16:9:
Suitable for horizontal brand KV, cover, header image, products and slogans form a balanced left and right.
If it is 4:5:
Suitable for social media information stream, the subject is closer, brand recognition is more concentrated.
If it is 2.35:1:
Suitable for WeChat public account cover or wide-screen visual, suitable for large character slogans and strong impact horizontal composition.
If it is 1:1:
Suitable for square cover and brand visual display.
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Ten, Negative Restrictions
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Do not generate明显错误的 brand name.
Do not generate overly exaggerated logo deformation.
Do not generate products unrelated to the brand.
Do not generate cheap collage feeling.
Do not generate too many small characters.
Do not generate chaotic background.
Do not generate a strong sense of counterfeiting.
Do not generate low-level e-commerce visual like promotional posters.
Do not appear QR codes, purchase links, price tags, activity descriptions.
Do not let the overall image lose the brand tone.
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Eleven, Final Goal
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Please generate a brand concept KV poster based on real brand cognition and automatic recognition completion.
Requirements:
No need for the user to upload logo and product materials;
Automatically identify the most representative logo image and representative product of the brand by AI;
Not require absolute strict reproduction;
But must maintain high recognition, high brand sense, and high completion;
The overall look of a high-end brand concept advertisement poster;
Suitable for personal learning, visual practice, and social media display.
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Brand Name: Zhou Hei Ya
Main Product: Duck neck
Slogan: [Slogan]
Target Audience: Young fashion crowd
Aspect Ratio: 9:16
KV Type: Automatically select
Platform Use: Xiaohongshu
桃子AI画廊Tao Image Gallery
