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A platform starts to police what gets posted. It stops being the internet. It becomes an intranet.
The internet works because it's the internet. Circular. Intentional.
Look at the art world. Artists rarely sell direct to consumer. They use gallerists. They get solo shows because they have talent management or representation. Strange model. But it mirrors the internet.
Plenty of verticals do.
When platforms become the police, censoring or dictating what people post and how they behave, it never ends well. We saw it with Twitter and politics. That's probably why Elon got mad in the first place and bought the joint.
The scum find a way. The people at the bottom don't care. The middle gets squeezed.
Social media is broken on many levels. Trying to fix it is worth cheering for. But the internet stops being fun and random the moment you start to police it.
Look at how people actually use it. 90 to 99% of users are passive. They lurk. That leaves 1 to 10% creating and contributing.
Inside that small group, there are types.
There's the curator. The one who filters signal from noise. Most good creators do this well. They learn what works. Some bring their own voice and opinions. Some just curate.
Then there's the artisan. The one who crafts, molds and perfects their own stories. These tend to live in a niche. Unlike the curator, they're stuck there. The audience boxes them in. The algorithm boxes them in.
Some of the most influential creators in the world are one or the other. You can have reach and impact while staying in a niche. @Casey is a vocal pro-New York visual storyteller in the vlog sphere. @TheB1M is the number one big construction channel on YouTube. Both huge. Both influential. Both stay in their lane. There's a roof on their reach and that's fine.
Both curate. Both try to understand what works. How to tell a story. But they tell those stories themselves. The largest bridge in the world. The reason behind writer's block while being pro New York.
Then there's the opposite. The one-take reposter with the occasional shill or personal win. The biggest one is the platform owner himself, @elonmusk
He's been active on Twitter/X for a long time. Uses it like a toilet diary. Random shitposts with commentary. Sometimes just videos or photos with no context.
He shills his companies. He shills his friends. He dunks on competitors. He tries to sway elections. He is the definition of a digital curator with a personal twist. Or sometimes the lack of one.
Then there are the programmatic reposters. Hundreds of accounts pushing one classic movie clip every 20 minutes, 24/7, 365. Stolen IP. Massive reach. The studios and IP holders don't complain. It gives them free eyeballs.
This dynamic, broad, nuanced mix is what makes a platform like X interesting.
In between every example sits more nuance. More complexity. More openness. More opinion. The collective hive mind of the internet.
Modern algorithms have good intent. But they break this dynamism. They erode the core that makes the platform vibrant. It gets worse when the platform itself steps in to intervene.
Good intentions. Bad outcome.
It's no longer the open internet.
It's the xAI intranet.
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